For dogs that eat what wolves eat

Meat.
Organs.
Bone.

80% muscle, 10% organ, 10% bone. Nothing else. No fruits, no vegetables, no fillers, no supplements pretending to be food. Just 80:10:10 — the way nature intended.

80% muscle meat
10% organ
10% bone

The Prey Model Raw Diet

What 80:10:10 actually means

80%

Muscle Meat

The bulk of what wolves eat. Beef, chicken, turkey, pork, lamb — whatever protein source mirrors a prey animal's muscle composition.

10%

Organ Meat

Liver, kidney, spleen, heart. The nutrient-dense parts. In wild prey, this is where the nutrition lives — not in the muscle.

10%

Bone

Finely ground, ratio-accurate. Provides calcium, phosphorus, and the trace minerals that grains and fillers in commercial food claim to replace.

Most "raw" dog food isn't really raw.

What most brands add

  • Vegetable blends
  • Fruits and botanicals
  • Functional "superfoods"
  • Synthetic supplements
  • Sweet potato, pumpkin, flaxseed
  • Grain fillers masquerading as "grain-free"
vs

What PurePrey delivers

  • 100% animal — nothing else
  • Strict 80:10:10 every batch
  • No plant matter, ever
  • No synthetic additives
  • Human-grade sourcing, HACCP-certified
  • Shipped directly to your door

Dogs have a short, carnivore digestive tract. They don't need vegetables. They never did.

What goes in

Nothing you'd need a dictionary to pronounce.

Every PurePrey product is made from three categories of ingredients. That's it. No ingredient list that runs off the edge of the bag. No "and other proprietary blends." Just meat, organs, bone — in the proportions a wild canid would eat.

Beef Chicken Turkey Pork Lamb Duck Rabbit Venison

Muscle Meat

80% of every formula

Organ Blend

Liver, kidney, heart, spleen

Ground Bone

10% calcium + minerals

"A dog is a carnivore. Not an omnivore. Not a herbivore. A carnivore that evolved eating whole prey animals — not kibble made from corn gluten meal and brewer's rice."

The raw feeding community has spent decades arguing about whether vegetables belong in dog food. We settled that argument. They don't. Not for a species with a carnivore's jaw, teeth, and digestive system.

Dogs didn't evolve eating pumpkin. They didn't evolve eating blueberries. They didn't evolve eating sweet potato starch. They evolved eating muscle, organs, and bone. PurePrey gives them that — every meal, every order.

Built for dogs.
Not for marketing decks.

Every decision we make starts with one question: does this reflect what a wolf would eat? If the answer is no, we don't do it. That's the whole philosophy.

HACCP Certified

Food safety standards that match human food production, not pet food industry minimums.

Direct to You

Shipped frozen directly from our facility. No middlemen, no retail temperature abuse.

Strict 80:10:10

Not approximately. Not "inspired by." Every batch weighed, measured, and verified.